Since 2013, the aed has been awarding the "neuland" prize, a competition for young designers, with the support of the Karl Schlecht Foundation. Eligible to participate
are students and graduates of colleges, academies and universities who are not older than 28 years of age at the time of the closing date of the respective competition. The
competition serves as a platform for particularly talented young designers. The aim is to promote innovative and sustainable design that is characterized by the greatest possible
The product is distinguished by its economic and ecological quality, which is functional and user-friendly at the same time, but also meets the highest aesthetic requirements. At the centre of the
Design should always focus on people and the social benefits associated with the design.