Category: Communication Design
Name: Sarah Wehrlin, Kim Prade
Medium, Object: Campaign
University: HfG Schwäbisch Gmünd
Supervisors: Prof. Jürgen Hoffmann, Prof. Daniel Utz
"craft." is a concept for imparting knowledge and promoting craft professions for pupils and teachers. It serves to inform about individual professions and creates motivation,
to deal with the important topic of career guidance. The concept includes a handicraft box for teachers and a website for pupils.
The fact that the employment offices have great tests, where only hairdresser or nurse are always mentioned as professional recommendation, is a disaster. This campaign of web and print offers
confident, target group-oriented and meaningful information for teachers and finds the right approach for students.