Category: Communication Design
Title: To the point(s) - rhetorical analysis tool
Name: Julia Catharina Ahrend
Medium, Object: App
University: Muthesius Kunsthochs., Kiel
Supervisor: Prof. Tom Duscher
"To the point(s)" is a rhetorical analysis tool that reveals the speech strategies of the powerful and influential of our time. For this purpose speeches are transformed into a visual,
information-graphic code and thus made it faster to analyze and compare. Who uses which words often? Which speech patterns can be identified by using rhetorical figures and
of political frames? How is it presented, emphasized and staged? The facts conveyed in the speech are contrasted with their rhetorical design.
To the point.
Who? Speaks? Speaks how? Often? Speaks what? The new tool, an app to analyze stereotypical repetitions and framings, is not only cleanly designed, but also an interesting
contribution to the political debate.