Category: Communication Design
Title: In the doldrums
Name/s: Samuel Lewek, Rebekka Jochem
Medium, Object: Metaphors Collection
University/s: Wismar University of Applied Sciences
Supervision: Prof. Olaf Fippinger, Richard Stickel
The project "Im Trüben" deals with the phenomenon of physical activities becoming superfluous through mechanisation and digitalisation. With the help of a collection of metaphors and
and proverbs such as "fishing in the mud", "off the cuff" or "instigating something", a section of physical cultural techniques is revealed with which people have experienced and understood the world over the last two millennia.
the world over the last two millennia of Western cultural history. The collection is complemented by animated loops on selected metaphors, which are "physically" played back by analogue
can be played and experienced "physically".
Metaphors: Saying a lot with few words. Samuel Lewek's thesis in the form of a book and an accompanying micro-exhibition deals with the subject of metaphors that stem from overcome
physical activities. "Fishing in the doldrums", "seeing one's hides swim away" and others stem from past times. They have their origins in physical or analogous activities and professions
or analogue activities and professions that no longer exist today. The book also offers an interesting tension between topicality and history in its design. Metaphors from past centuries
metaphors from past centuries, which are still present in everyday language, are given a new lease of life. A micro-exhibition with moving elements playfully accompanies the theme.