Category: Exhibition Design + Interior Design
Title: The Insight Gallery
Name/s: Vera Wengenroth
Medium, Object: Retail design concept
University/s: HfT Stuttgart
Supervision: Prof. Dipl.-Ing. Diane Ziegler
The conventional retail concept is no longer viable for many companies and is increasingly being replaced by online retail. This is where the "Gallery" utilisation concept comes in and forms an
concept of an art gallery and pop-up store space for companies without stationary trade. The theme of virtuality and reality creates a dream world as a basic design idea.
The theme of virtuality and reality creates a dream world as a basic design idea, in which the lighting concept and sensual and sustainable materials are important components of the atmospheres that can be experienced. Thanks to the changeable floor plan, the "Gallery" is able to
scenarios and creates a flowing spatial composition in the sense of innovation and longevity.
Retail needs new impulses. Vera Wengenroth shows that the up-and-coming interior designers have the design potential. The pop-up store-gallery-café concept was conceived with a love of detail and
and implemented with a special feeling for furniture, materials, light and graphics. An innovative impulse in times of hybrid retail design.