Category: Communication Design
Title: Project PLATZHALTER
Name/s: Lasse Schlegel, David Schwarzfeld
Medium, object: Project to displace advertising
University/s: HBK Braunschweig, Hanover University of Applied Sciences and Arts
Supervision: Free work
We from "Projekt PLATZHALTER" are pushing advertising out of public spaces. It is planted in our neighbourhood with a brazen matter-of-factness, yet it is of little use to anyone. Quite
It also fuels overconsumption and thus numerous ecological and sociological problems. We are going to change that. We will rent back advertising space. Instead of spewing out consumer messages,
Instead of spewing out consumer messages, we are creating places around them where people can come together, play, exchange ideas and help shape their environment. In the long term, we will accompany the project with a series of workshops,
in which pupils, students and all other interested parties can contribute their ideas.
the fact that a graphic designer can only suffer, spit, get angry or get upset when strolling through a german city is due to commerce. not only do cities hawk their silverware, they also rent out the last free square millimetre.
not only do cities hawk their silverware, they also rent out the last free square millimetre. this work reacts to this with the simplest of means, namely with the cutlery of the communication designers.
advertising space is rented, the cityscape is calmed, public space is played with. super simple, super beautiful, super important.